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kayfiore

I was really curious about the Ikea furniture catalogue renderings mentioned in class, and I think it's incredible how much attention to detail goes into every step of their pipeline (1~ Creating a physically accurate 3d model for every product, 2~ Creating photo-realistic digital textures/shaders for every material, 2~ Interior Designers creating concepts for each scene, 3~ 3D Artists building scenes and consulting with interior designers and photographers to create perfect composition, styling and lighting, and 4~ Re-touching to add in imperfections such as dirt, dust and not-quite perfectly aligned cabinets or perfectly straight linen, which make the scene appear more real and life-like overall).

source: https://www.screenage.com.au/ikea-catalogue-3d-renderings/