|Pro ||Con |
|Hareesh Kesavan ||Mike Schroepfer |
|Edward Chang ||Li-Yi Wei |
Bounds of Debate
- Making observations on why TV as it currently stands is popular and why it will continue to be so I am not:
- Making a value judgement on TV
- Claiming any difficulty/expense in interactive TV
- Claming that interactive TV will not exist - it just will not dominate
- TV != CRT.
- Definition of Interactive: Requiring frequent input and decision making from the participant
Pro : People want interactivity in TV
- Digital TV will be phased in over the next ten years, after which pointer
there will be no more analogue TV broadcasts. So twenty years from now,
what will the majority of TV usage be like? Will it be mostly passive,
like today's television, or will it be very interactive, given all that
will be possible with future technology?
- It will be easy to combine TV broadcasts and general computer functions on
the same display; a present-day example is WebTV. However, the debate is
not about whether the TV appliance will be able to be used for [on-demand]
Internet access, but whether most [broadcast] programs will be viewed
- more and more people are spending time in the evening (after a hard day
at work) on the Internet
- obviously not everyone is so passive
- broadcasters will try to outdo each other and offer new experiences to the public
- key: with only a small back-channel, accurate RATINGS can be obtained
- find out what people like, and charge the advertiser for your success!
- why just block out certain levels of sex and violence? Why
not actually dynamically "tune" the amount of sex and violence desired?
- extension of this: tune the style (comedy, suspense, etc.) and
direction of the plot while watching program
- see more of the plot involving some "favourite" characters
- sports (and perhaps action films!)
- user-controlled instant replay
- custom camera positions/angles
- split-screen or picture-in-picture
- Virtual reality
- VR goggles and gloves -- more immersive feeling
- play a character in a show
- imagine the experience of being the detective (e.g. Sherlock
Holmes), and trying to solve the mystery with only that which you see!
- Information programs
- News: select stories from headlines, and hit "Play"!
- several levels of detail: headline, anchor's copy, field reporter
- Do-it-yourself shows (cooking, home repair, gardening)
- choose to explore certain topics more deeply, or targetting a
different ability level
- "explain this further", or "look up jargon in glossary"
- Interact with information and people on Internet!
- www.imdb.com (Internet Movie Database)
- If TVs have caused the decay of the civilization, making
TVs interactive certainly cannot make it worse. Making
TVs interactive allows the viewers to participate, to
think, and to interact. The interaction is not limited
to with the broadcasters, but also with other viewers.
This can also stimulate the broadcasters to come up much
more sophicated programs that we cannot imagine today.
- To support interactie TVs is not expensive because of the
reduced cost of disks. With a fat and cheap disk, a number
of interactive features such as pause and instant reply
can be supported. A variety of time-shift applications can
also be made possible.
- Making TV interactive does not take away the freedom from
the viewers who choose to be couch potatos. It does not
impose extra cost to these potatos either, since the
ones do not want to interact do not have to install
the set-top box that contains the fat and cheap disk or
Why passive TV will continue to be pervasive
- Primary purpose of T.V. is entertainment
- People have a broad range of choices to entertain themselves,
- Web Surfing
- Reading a book
- Games (Video/Card/Etc.)
- Yet TV is one of the most popular:
- M.A.S.H, CBS, February 28, 1983, 50.1 million.
- Week of Nov 9-15, 1998
- ER 19.64 Million
- Friends 16.00 Million
- "By the start of the year 1993, 98% of U.S. households own at least one TV
set, 64% have two or more sets."
- Advertising Age
- People choose it because it is passive:
- Daily life is filled with stress, responsibility, and decision making
- Television is popular because it allows you to escape all three
- Even when you are tired and worn out you can watch TV
- Has anyone ever stayed up later than they should watching a show or
- Because TV is passive it is a universal experience:
- Allows everyone to share in the same experience
- Becomes a cultural reference
- Much of work in creating content is editing decisions
- Movie cinematic effect
- Touchdown replay
- Interactivity is localized both in time and space
- Uniform, shared forward channel
- Allow tune in at any time(short context)
- Is broadcasting most suitable for interactive content?
- Internet ( unlimited scope and higher latency )
- CD(DVD) ROM titles( bigger scope and low latency)
- Push v.s. Pull
- Interactivity will change broadcasting from "push" to "pull" and reduce the effectiveness for "broadcasting" information